Applied Futures is a framework for integrating futures studies and strategic foresight into immediate practice. Join our community* and engage in a series of bespoke workshops. Learn how to shape the future of your company, and for our planet.

Applied Futures

*) Join our community of expert practitioners. We are a community of futures thinkers, strategic foresight facilitators, and design-doers. Use the Applied Futures Framework to integrate strategic foresight into immediate practice as a strategy for a comprehensive, future-aligned decision-making and product development.

“The future belongs to those who can imagine it, design it, and execute it. It isn’t something you await, but rather create.”
—His Highness Sheikh Mohammed bin Rashid Al Maktoum

In an era marked by rapid evolution, mastering strategic foresight and actively shaping the preferred future is essential for forward-thinking organizations.

At Applied Futures, our unique Framework sets us apart by empowering businesses to not only anticipate future challenges but actively shape their trajectory. Unlike traditional approaches that focus solely on current trends or reactive strategies, our framework integrates strategic foresight, trend analysis, and scenario planning in a practical, actionable way.

We combine the immediacy of today’s needs with a long-term vision, bridging the gap between present product development and the opportunities of tomorrow. What makes us unique is our ability to transform abstract future scenarios into tangible, actionable roadmaps that guide businesses toward their preferred futures, ensuring resilience and competitiveness.

By embedding futures thinking into the heart of research, development, and decision-making, we offer organizations critical insights into emerging trends and potential disruptions. Our approach isn’t just theoretical—we turn foresight into a strategic tool that drives real, measurable results.

Through co-creation with our clients, we unlock innovative solutions to societal and industry challenges, combining business acumen with specialized foresight expertise. This unique synergy allows us to chart pathways that are not only resilient but also forward-looking, positioning your organization as a leader in a rapidly changing world.

Join us in shaping a future that is not only sustainable but also strategically advantageous.

The Futures Cone is a key component of our Applied Futures Framework. It categorizes futures into five types: possible, plausible, probable, preferable, and preposterous. This model guides organizations in envisioning diverse future scenarios, aiding in strategic planning and decision-making. We use it to map potential futures, highlighting opportunities and risks, and equipping clients to navigate towards their desired future with foresight and preparedness.

Start here

Toolkit

Embark on your strategic journey with our complete set of ten versatile canvases. These tools are expertly crafted to be mixed and matched, ensuring you apply them effectively. Get your hands on these free, ready-to-use canvases now and start transforming your ideas into action.

Download the Toolkit and get to work →

Framework

Gain comprehensive insight into our framework's format, encompassing the structure of our 12 workshops and the detailed activities within each. This learning journey will equip you with the knowledge to effectively navigate and utilize our methodologies in a practical setting.

Learn about how it works →

Get a Futures Facilitator

Join forces with a Futures Facilitator to foster a culture of strategic foresight and collaboration in your company. We'll co-create your ideal future using our cutting-edge methods, nurturing a team of winning strategists within your organization.

Let’s meet and talk collaboration →

Join the Team

Our team is a blend of strategists, futurists, designers, and innovators. From varied backgrounds, they bring a wealth of knowledge and unique perspectives that drive our success.

Passion fuels our team's pursuit of excellence. They are not just professionals but enthusiasts who believe in the transformative power of strategic foresight and innovation.

Collaboration is at our core. Our team thrives on working together, with each other and with our clients, to co-create futures that are not only imaginable but achievable.

Are you interested in joining our fast-growing team? Contact us and let us know how you wish to contribute.

Jacob Langvad Nilsson

Founder, Applied Futures

As the founder of Applied Futures and an alumnus of Hyper Island's MA in Digital Management, Jacob brings expertise in combining forward-thinking methodologies with actionable strategies, guiding organizations to thrive in a rapidly changing world. Jacob's approach is marked by a commitment to driving meaningful change and an enthusiasm for equipping others to confidently navigate the future. His background in digital management adds a unique depth to his vision, making him a distinguished leader in shaping tomorrow's possibilities.

Email: jacob@appliedfutures.io
Tel. +45 2991 7890
LinkedIn