Privacy policy.

We take your privacy seriously and only collect what we need to run our events and reach you.

This policy explains how we collect, use, and protect your personal information when you use our website and services.

The data controller for your personal information is Applied Futures ApS (CVR 46632346), Matrikel1, Højbro Plads 10, DK-1200 København K, Denmark.

When you sign up for our waitlist or interact with our website, we collect:

• Name (optional)
• Email address
• Company name (optional)
• Which page a signup came from, and whether you have confirmed it
• Usage data and analytics

We use your personal information to:

• Send you updates about Applied Futures
• Notify you about early access opportunities
• Communicate important changes to our services
• Improve our website and services
• Comply with legal obligations

Under the GDPR we need a lawful basis for each use of your data. Ours are:

• Consent — the newsletter and our free email courses. You opt in twice (form, then a confirmation link) and can withdraw at any time by unsubscribing, without giving a reason.
• Consent — analytics cookies, which load only after you accept them.
• Contract — booking a bootcamp or workshop, and running the account that gives you access to what you bought.
• Legitimate interests — answering enquiries you send us, arranging a meeting you ask us for, and keeping our own systems secure. We weigh this against your interests and use the minimum data that answers the question.
• Legal obligation — accounting and tax records we are required to keep.

Where we rely on consent, withdrawing it stops the processing from that point on. It does not undo processing that already, lawfully, happened.

We use double opt-in: you are added to a list only after you click a confirmation link.

When you submit your email address to our newsletter or to one of our free email courses, we send you a confirmation link and store your address so we can recognise it when you click. You receive nothing else from us until you confirm.

If you have not confirmed after about a day, we send one reminder with a fresh confirmation link. We send no more than one reminder. If you do not confirm, we delete the address, as described under Data retention below.

Alongside your address we record which page the signup came from, so we can see which parts of the site are useful. We do not use it to build a profile of you.

You can unsubscribe at any time using the link in any email we send, or by contacting us. Our email courses carry their own unsubscribe link, which ends the course without affecting your newsletter subscription.

We use established third-party platforms to run this site and our communications: Luma (event registration), Resend (email delivery and mailing lists), Clerk (accounts and sign-in), Stripe (payments), Neon (database hosting), Google Calendar (meeting scheduling and invitations), Cloudflare (checking that the booking form is being used by a person and not a script), and Vercel (website hosting). By submitting your information, you acknowledge that your data may be processed by these platforms in accordance with their respective privacy policies and terms.

We keep personal data only as long as we need it:

• Unconfirmed email signups: deleted within seven days, whether or not you responded to the reminder.
• Newsletter subscribers: kept until you unsubscribe, after which your address is removed from the mailing list.
• Email-course enrolments: deleted 30 days after you unsubscribe, or 180 days after you finish the course.
• Event registrations: kept while the event is upcoming and for a short period afterwards, so we can answer questions about attendance.
• Account data: kept while your account is open. Ask us to close it and we delete the account and its learning history.

Records we are legally required to retain — invoices and other accounting material — are kept for the period Danish accounting law requires, even if you have asked us to delete everything else.

You have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Withdraw your consent at any time
• Lodge a complaint with a supervisory authority

We use cookies and similar tracking technologies to improve your browsing experience and analyse website traffic. By using our website, you consent to our use of cookies in accordance with this policy. For details, see our cookie settings.

We may update this policy from time to time. When we do, we will revise the “last updated” date at the top of this page.