AI for Content and SEO Teams
Content marketers, editors, SEO specialists and anyone who owns a publishing calendar or a search performance number
Prerequisites: Module 101 (AI at Work 101) or your platform's 101 module (01 Claude 101, 201 Gemini 101, 301 ChatGPT 101, 401 Copilot 101), and Module 02 (How to Prompt)
Last verified 2026-09-17
Learning objectives
- Write a brief that produces a first draft in the house voice rather than the model's
- Run editing as a separate pass with quoted findings and named rules
- Repurpose one piece across channels without flattening it
- Install the anti-AI-writing habit as an audit, not a generation instruction
- Cluster keywords and map search intent with the assistant, then check it against real results
- Produce on-page briefs and metadata at scale with a human spot-check that scales too
- Check what AI answers say about your brand, and know what not to automate
What's in this module
7 lessons · 5 exercises · ~8 min reading
Starts withContent: briefs to drafts in the house voice~1 minExecutive summary
You will learn two half-sessions with their own exercises: content (briefs to drafts in the house voice, editing, repurposing across channels, and the anti-AI-writing habit) and SEO (keyword clustering, search-intent mapping, on-page briefs, metadata at scale, and checking what AI answers say about your brand), plus the short list of what not to automate. End state is one draft in your house voice from a real brief, one edit pass with quoted findings, one keyword cluster with intent labels, and one metadata batch you checked by hand. After this module you can do this on Claude, Gemini, ChatGPT or Copilot, and say which parts of the content and SEO pipeline stay human.
Sources
- Anthropic, "Prompting Claude Opus 5", generating from positive examples rather than prohibitions: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/prompting-claude-opus-5
- Google Search Central, "Creating helpful, reliable, people-first content", the people-first standard and the position on automation and AI-generated content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- Google Search Central, "AI features and your website", no special requirements for AI Overviews and AI Mode, and where to see performance: https://developers.google.com/search/docs/appearance/ai-features
- Gemini Apps Help, "Learn about Gems", the persistent-instructions feature for a publication's voice on Gemini: https://support.google.com/gemini/answer/15235603
Prefer the live room?
This module also runs inside our in-person bootcamps and workshops in Copenhagen.
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